WhatsApp for AXA Colpatria members. With Arbol, on your organization's number.
How it works
The AXA Colpatria member writes on WhatsApp to your organization's number, at any hour.
The assistant tells them their AXA Colpatria plan's coverage and copay using what your clinic has loaded.
It books on your calendar and confirms the appointment on WhatsApp, with the instructions.
The day before, it sends a reminder; if they can't make it, it reschedules and offers the slot to the waiting list.
What each one is
Insurer and prepaid medicine company
AXA Colpatria
AXA COLPATRIA is a Colombian insurance company formed by AXA and Colpatria, with property and casualty, life, health, workers' compensation and savings lines. In health it offers prepaid medicine (a voluntary private health plan) and plans such as Plan Original, Plan Alterno, Plan Fesalud, Plan Salud Ideal, Plan Ambulatorio, Plan Integral Emermédica and Plan International Care. It runs its own specialist medical centers (Centros de Especialistas Médicos).
An in-network IPS (healthcare provider institution) sees members of AXA COLPATRIA's health and prepaid medicine plans and manages its provider relationship through the health-provider portal.
Its health business began in 1982 with Salud Colpatria, according to the company's published history. Source: axacolpatria.co (opens in a new tab)
It runs a password-protected supplier portal, linked on its website as the health-provider login.
AXA Colpatria integrationCustomer messaging
WhatsApp
WhatsApp Business is WhatsApp's (Meta) offering for companies, and it comes in two versions. The WhatsApp Business app is free and built for small businesses: a business profile, a product showcase and automated replies, with limited customization and integration. The WhatsApp Business Platform is for medium and large businesses: it gives API access to message customers at scale, connect other systems and send template messages, which are billed per message.
Confirm appointments, send reminders and answer patient questions on the channel they already use.
WhatsApp has more than 3 billion monthly users, according to Mark Zuckerberg on Meta's first-quarter 2025 earnings call. Source: techcrunch.com (opens in a new tab)
Meta publishes the WhatsApp Business Platform Cloud API, built on the Graph API, to send text, media, interactive and template messages and to receive incoming messages and delivery statuses by webhook.
WhatsApp integration
Questions
Does the AXA Colpatria member need to download anything?
No. They message on WhatsApp like any contact; the assistant answers in your organization's name and says it is its virtual assistant.
Do AXA Colpatria or WhatsApp endorse Arbol?
No. AXA Colpatria and WhatsApp are trademarks of their owners and do not sponsor or endorse Arbol. Arbol works on your organization's side, with the accounts and processes you already have with each.
What happens to patient data?
They are health data, sensitive under Colombia's Law 1581 of 2012: processed for a stated purpose, with the patient's authorization and with encryption and isolation per organization. Every conversation is recorded and exportable.
Trademarks and logos belong to their owners. AXA Colpatria and WhatsApp do not sponsor or endorse Arbol. All integrations · Arbol's API
Let's look at AXA Colpatria and WhatsApp in your operation.
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