WhatsApp for Colmédica members. With Arbol, on your organization's number.
How it works
The Colmédica member writes on WhatsApp to your organization's number, at any hour.
The assistant tells them their Colmédica plan's coverage and copay using what your clinic has loaded.
It books on your calendar and confirms the appointment on WhatsApp, with the instructions.
The day before, it sends a reminder; if they can't make it, it reschedules and offers the slot to the waiting list.
What each one is
Prepaid medicine company
Colmédica
Colmédica Medicina Prepagada S.A. is a Colombian prepaid medicine company (prepaid medicine is a voluntary private health plan on top of the mandatory system). Its plans offer direct access to more than 100 specialties, telemedicine and home care, backed by its own medical, dental and diagnostic centers. It belongs to a business group that in Colombia includes Banmédica Colombia and the health insurer Aliansalud EPS, among other companies.
An in-network IPS (healthcare provider institution) or affiliated physician sees Colmédica members, confirms the service is authorized and bills the company for the care.
Colmédica reports more than 35 years in the market. Source: colmedica.com (opens in a new tab)
Its login portal has separate entries for individual medical providers and provider institutions (IPS), plus members, employers and brokers.
Colmédica integrationCustomer messaging
WhatsApp
WhatsApp Business is WhatsApp's (Meta) offering for companies, and it comes in two versions. The WhatsApp Business app is free and built for small businesses: a business profile, a product showcase and automated replies, with limited customization and integration. The WhatsApp Business Platform is for medium and large businesses: it gives API access to message customers at scale, connect other systems and send template messages, which are billed per message.
Confirm appointments, send reminders and answer patient questions on the channel they already use.
WhatsApp has more than 3 billion monthly users, according to Mark Zuckerberg on Meta's first-quarter 2025 earnings call. Source: techcrunch.com (opens in a new tab)
Meta publishes the WhatsApp Business Platform Cloud API, built on the Graph API, to send text, media, interactive and template messages and to receive incoming messages and delivery statuses by webhook.
WhatsApp integration
Questions
Does the Colmédica member need to download anything?
No. They message on WhatsApp like any contact; the assistant answers in your organization's name and says it is its virtual assistant.
Do Colmédica or WhatsApp endorse Arbol?
No. Colmédica and WhatsApp are trademarks of their owners and do not sponsor or endorse Arbol. Arbol works on your organization's side, with the accounts and processes you already have with each.
What happens to patient data?
They are health data, sensitive under Colombia's Law 1581 of 2012: processed for a stated purpose, with the patient's authorization and with encryption and isolation per organization. Every conversation is recorded and exportable.
Trademarks and logos belong to their owners. Colmédica and WhatsApp do not sponsor or endorse Arbol. All integrations · Arbol's API
Let's look at Colmédica and WhatsApp in your operation.
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