WhatsApp for Colsanitas members. With Arbol, on your organization's number.
How it works
The Colsanitas member writes on WhatsApp to your organization's number, at any hour.
The assistant tells them their Colsanitas plan's coverage and copay using what your clinic has loaded.
It books on your calendar and confirms the appointment on WhatsApp, with the instructions.
The day before, it sends a reminder; if they can't make it, it reschedules and offers the slot to the waiting list.
What each one is
Prepaid medicine company
Colsanitas
Compañía de Medicina Prepagada Colsanitas S.A. is a Colombian prepaid medicine company (a voluntary private health plan) in the Keralty group, operating since 1980. Its plans include Plan Integral, Plan Esencial, Plan Dental and Plan Salud Activa. It has a contracted network in six regions: Bogotá, Barranquilla, Medellín, Cali, Bucaramanga and Centro Oriente.
An affiliated IPS (healthcare provider institution) or professional sees Colsanitas members and files its invoices with the company through the provider portal.
486,213 members as of August 31, 2025. Source: oficinavirtual.colsanitas.com (opens in a new tab)
Colsanitas and Medisanitas share a provider portal with a virtual office and digital invoice filing.
Colsanitas integrationCustomer messaging
WhatsApp
WhatsApp Business is WhatsApp's (Meta) offering for companies, and it comes in two versions. The WhatsApp Business app is free and built for small businesses: a business profile, a product showcase and automated replies, with limited customization and integration. The WhatsApp Business Platform is for medium and large businesses: it gives API access to message customers at scale, connect other systems and send template messages, which are billed per message.
Confirm appointments, send reminders and answer patient questions on the channel they already use.
WhatsApp has more than 3 billion monthly users, according to Mark Zuckerberg on Meta's first-quarter 2025 earnings call. Source: techcrunch.com (opens in a new tab)
Meta publishes the WhatsApp Business Platform Cloud API, built on the Graph API, to send text, media, interactive and template messages and to receive incoming messages and delivery statuses by webhook.
WhatsApp integration
Questions
Does the Colsanitas member need to download anything?
No. They message on WhatsApp like any contact; the assistant answers in your organization's name and says it is its virtual assistant.
Do Colsanitas or WhatsApp endorse Arbol?
No. Colsanitas and WhatsApp are trademarks of their owners and do not sponsor or endorse Arbol. Arbol works on your organization's side, with the accounts and processes you already have with each.
What happens to patient data?
They are health data, sensitive under Colombia's Law 1581 of 2012: processed for a stated purpose, with the patient's authorization and with encryption and isolation per organization. Every conversation is recorded and exportable.
Trademarks and logos belong to their owners. Colsanitas and WhatsApp do not sponsor or endorse Arbol. All integrations · Arbol's API
Let's look at Colsanitas and WhatsApp in your operation.
A 30-minute demo with your team: how you work today, what we connect first and how long it takes. You leave with a written proposal.