What it requires
Contact data, recordings and transcripts created on behalf of a healthcare provider are PHI. A vendor processing them is a Business Associate: it must sign a BAA, apply administrative, physical and technical safeguards, use the minimum necessary and notify breaches without unreasonable delay (60 days at most). Treatment and care-coordination communications are permitted uses; using PHI for marketing requires prior written authorization.
How we comply
We build to HIPAA standards: administrative, physical and technical safeguards, documented risk analysis and workforce training. We sign a BAA with every HIPAA-covered customer and keep BAAs with every subprocessor that touches PHI — Cloudflare included — for the complete chain of trust. Our proactive outreach is care outreach, never commercial content based on someone's condition.