Connect Seguros SURA and Google Contacts. Every patient and case in your CRM, with Arbol.
How it works
A Seguros SURA member writes to or calls your organization.
Arbol answers and tells them their Seguros SURA plan's coverage and copay using what your clinic has loaded.
They land in Google Contacts as a contact, with the conversation and the status of their case.
Your team follows every case from Google Contacts, with no manual copying.
What each one is
Insurer (health insurance policies)
Seguros SURA
Seguros SURA Colombia is part of Suramericana, a Latin American insurance group. In health it sells the Global, Clásica and Evoluciona policies, plus plans such as Salud para Dos and Salud para Todos, which complement Colombia's mandatory health plan. Policyholders have exclusive Salud SURA care sites and a medical directory.
A clinic in the SURA network sees health-policy holders, checks what their plan covers and bills the insurer for covered services.
Suramericana, the group Seguros SURA belongs to, reported a presence in 7 Latin American countries and 20.5 million customers for 2025. Source: suramericana.com (opens in a new tab)
Policyholders make health-insurance requests, such as medical appointments, in the Seguros SURA app and the online branch.
Seguros SURA integrationCRM
Google Contacts
Google Contacts is a CRM tool.
A clinic uses it to track its patients, their cases and every follow-up.
Google Contacts integration
Questions
Do we need to build on the Google Contacts API?
No. Arbol connects with Google Contacts: your team turns it on from Arbol with your organization's account and approves what goes in.
Do Seguros SURA or Google Contacts endorse Arbol?
No. Seguros SURA and Google Contacts are trademarks of their owners and do not sponsor or endorse Arbol. Arbol works on your organization's side, with the accounts and processes you already have with each.
What happens to patient data?
They are health data, sensitive under Colombia's Law 1581 of 2012: processed for a stated purpose, with the patient's authorization and with encryption and isolation per organization. Every conversation is recorded and exportable.
Trademarks and logos belong to their owners. Seguros SURA and Google Contacts do not sponsor or endorse Arbol. All integrations · Arbol's API
Let's look at Seguros SURA and Google Contacts in your operation.
A 30-minute demo with your team: how you work today, what we connect first and how long it takes. You leave with a written proposal.