Acceptable Use Policy

This Acceptable Use Policy ("AUP") governs your use of Arbol Artificial Intelligence, Inc.'s ("Arbol AI," "we," "us," or "our") AI-powered voice communication platform and related services (the "Services"). This AUP is incorporated by reference into our Terms of Service.

By using our Services, you agree to comply with this AUP. Violation of this AUP may result in suspension or termination of your account.

1. Overview

1.1 Purpose

This AUP establishes the rules and guidelines for using our Services responsibly and lawfully. Our Services are powerful tools for business communication, and with that power comes responsibility.

1.2 Your Responsibility

You are responsible for:

• Your use of the Services

• The conduct of your AI Employees

• Compliance with all applicable laws and regulations

• Ensuring your end users and team members comply with this AUP

1.3 Our Commitment

We are committed to providing a secure, reliable, and lawful platform. We will enforce this AUP fairly and consistently to protect all users and the integrity of our Services.

2. Prohibited Uses

2.1 Illegal Activities

You may NOT use the Services to:

• Violate any applicable law, regulation, or court order

• Engage in fraud, deception, or misrepresentation

• Conduct illegal telemarketing or robocalling

• Harass, threaten, stalk, or intimidate any person

• Impersonate any person, business, or government entity

• Collect personal information without proper consent

• Facilitate money laundering, terrorist financing, or other financial crimes

• Distribute illegal content or promote illegal activities

2.2 Harmful Activities

You may NOT use the Services to:

• Make threats of violence or harm

• Engage in discrimination based on protected characteristics

• Exploit, harm, or endanger minors in any way

• Distribute malware, viruses, or other harmful code

• Interfere with or disrupt the Services or related infrastructure

• Attempt to gain unauthorized access to any system or data

• Overwhelm systems with excessive requests (denial of service)

• Scrape, mine, or extract data from the Services without authorization

2.3 Deceptive Practices

You may NOT use the Services to:

• Mislead recipients about the nature of your AI Employees

• Fail to disclose that the caller is an AI when required by law

• Use spoofed or misleading caller ID information

• Make false or misleading claims about products or services

• Create fake reviews, testimonials, or endorsements

• Engage in phishing or social engineering attacks

2.4 Spam and Unsolicited Communications

You may NOT use the Services to:

• Make unsolicited calls without proper consent

• Call numbers on Do Not Call registries without proper exemption

• Send unsolicited commercial messages (spam)

• Engage in high-volume calling without a legitimate business purpose

• Use the Services for "robocalling" in violation of applicable laws

3. Telecommunications Compliance

3.1 Telephone Consumer Protection Act (TCPA)

The TCPA imposes strict requirements on automated calling. You MUST:

IMPORTANT: The FCC has confirmed that AI-generated voices are "artificial voices" under the TCPA. All TCPA requirements apply to your AI Employees.

Penalties: TCPA violations can result in $500-$1,500 per violation with no cap on total liability.

3.2 Telemarketing Sales Rule (TSR)

If you use the Services for telemarketing, you MUST:

• Make required disclosures at the beginning of calls

• Not misrepresent material information

• Honor do-not-call requests in a timely manner

• Maintain and honor a company-specific do-not-call list

• Not call consumers who have requested not to be contacted

3.3 State Telemarketing Laws

Many states have additional telemarketing requirements. You are responsible for complying with all state laws applicable to your calls.

3.4 Call Recording Laws

Call recording laws vary by jurisdiction:

All-Party Consent States: California, Connecticut, Delaware, Florida, Illinois, Maryland, Massachusetts, Michigan, Montana, New Hampshire, Pennsylvania, Washington

IMPORTANT: Delaware is an all-party consent state. Recording without consent can result in criminal penalties.

Best Practices:

• Configure AI Employees to announce recording at the start of calls

• Obtain verbal consent where required

• Honor objections to recording

3.5 Caller ID Rules

You MUST:

• Display accurate caller ID information

• Not use spoofed or misleading caller ID

• Comply with STIR/SHAKEN requirements

• Use phone numbers assigned to your organization

4. Content Standards

4.1 Prohibited Content

AI Employees may NOT communicate content that:

• Is illegal or promotes illegal activities

• Is defamatory, libelous, or slanderous

• Is obscene, pornographic, or sexually explicit

• Contains hate speech or promotes discrimination

• Promotes violence or threatens harm

• Infringes intellectual property rights

• Contains false or misleading health/medical claims

• Violates privacy rights

4.2 Industry-Specific Restrictions

Financial Services:

• Must comply with SEC, FINRA, and state regulations

• Must include required disclosures

• Must not make misleading investment claims

Healthcare:

• Must comply with HIPAA (requires BAA)

• Must not provide medical advice

• Must include required disclaimers

Legal Services:

• Must comply with state bar rules

• Must not constitute unauthorized practice of law

• Must include required disclaimers

Debt Collection:

• Must comply with FDCPA and state laws

• Must make required disclosures

• Must not use harassment or deception

4.3 Truth in Advertising

All claims made by your AI Employees must be:

• Truthful and not misleading

• Substantiated if factual claims are made

• Compliant with FTC guidelines

5. AI Employee Guidelines

5.1 Transparency Requirements

You MUST ensure your AI Employees:

• Disclose AI Nature: Identify themselves as AI when required by law or when asked

• Identify Your Business: Clearly identify your company name

• State Purpose: Explain the purpose of the call

• Provide Contact Info: Provide a way for recipients to reach a human

Recommended Disclosure: "Hello, this is [AI Name] from [Company Name]. I'm an AI assistant calling to [purpose]. If you'd prefer to speak with a human representative, I can connect you."

5.2 Honest Representations

AI Employees MUST NOT:

• Claim to be human when directly asked

• Make false statements about your products or services

• Guarantee outcomes that cannot be guaranteed

• Make claims you cannot substantiate

• Misrepresent the nature or terms of any offer

5.3 Respectful Interaction

AI Employees MUST:

• Treat all recipients with respect

• Honor requests to end the conversation

• Not use aggressive or manipulative tactics

• Respect "do not call" requests

• Transfer to a human when appropriately requested

5.4 Testing and Monitoring

You MUST:

• Test AI Employees before deploying them to real customers

• Monitor AI Employee performance and conversations

• Promptly address any issues or complaints

• Regularly review AI Employee behavior for compliance

6. Security Requirements

6.1 Account Security

You MUST:

• Use strong, unique passwords

• Enable multi-factor authentication when available

• Not share login credentials

• Promptly report suspected unauthorized access

• Revoke access for former employees/contractors

6.2 Data Protection

You MUST:

• Protect Customer Data in your possession

• Not store sensitive data (SSN, full credit card numbers) in the Services

• Comply with applicable data protection laws

• Report data breaches to us promptly

6.3 API Security

If you use our API, you MUST:

• Keep API keys confidential

• Not embed API keys in client-side code

• Rotate API keys periodically

• Monitor API usage for anomalies

• Implement rate limiting on your end

7. Reporting Violations

7.1 How to Report

If you become aware of any violation of this AUP, please report it to us:

Email: abuse@getarbol.com

Include:

• Description of the violation

• Evidence (if available)

• Contact information for follow-up

7.2 What We Investigate

We investigate reports of:

• Illegal activity

• TCPA/telemarketing violations

• Harassment or threats

• Fraud or deception

• Security violations

• Other AUP violations

7.3 Confidentiality

We keep reporter information confidential to the extent possible and permitted by law.

8. Enforcement

8.1 Our Rights

We may, at our sole discretion:

• Investigate suspected violations

• Suspend or terminate accounts that violate this AUP

• Remove or disable content that violates this AUP

• Report violations to law enforcement

• Cooperate with law enforcement investigations

• Take legal action against violators

8.2 Suspension and Termination

8.3 Appeals

If your account is suspended or terminated, you may appeal by contacting legal@getarbol.com within 30 days. Include:

• Your account information

• Explanation of the circumstances

• Any relevant evidence

8.4 No Liability

We are not liable for actions we take to enforce this AUP, including suspension, termination, or removal of content.

9. Changes to This Policy

We may update this AUP from time to time. When we make material changes:

• We will update the "Last Updated" date

• We will notify you via email or through the Services

• Continued use of the Services constitutes acceptance

Summary: Do's and Don'ts

✅ DO:

• Obtain proper consent before making AI calls

• Disclose that the caller is an AI when required

• Honor Do Not Call requests

• Comply with time-of-day restrictions

• Display accurate caller ID

• Announce call recording where required

• Test AI Employees before deployment

• Monitor AI Employee conversations

• Report suspected violations

• Keep your account secure

❌ DON'T:

• Make unsolicited telemarketing calls without consent

• Call numbers on Do Not Call lists

• Use spoofed or misleading caller ID

• Have AI Employees claim to be human

• Make false or misleading claims

• Record calls without required consent

• Share login credentials

• Store sensitive data improperly

• Harass, threaten, or discriminate

• Violate any applicable laws

Contact Information

For questions about this AUP:

Arbol Artificial Intelligence, Inc. 131 Continental Dr, Suite 305 Newark, DE 19713 United States

General: legal@getarbol.com Report Violations: abuse@getarbol.com